Mike Stewart, CSP, RCC, Sales Trainer/Speaker, Executive Coach, Sales Consultant, Author

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Sales Booster Tips  
By Mike Stewart, CSP

January 24, 2012

No Wool Pulling
469 words.- 2  minutes reading time.

I thought this would be about pulling the wool over customers’ eyes,” one of my Sales Boot Camp participants told me Friday as he was leaving following the close of the program. He went on to say, “I knew I needed to be able to sell better, but I really didn’t want to come because I felt like sales training was about conning people into buying.”

Nothing could be further from the truth, and I’m glad he got the message that selling is not about salespeople and their products but it’s about customers and their problems. He clearly felt much better about himself and his sales role, as was evidenced by his gradual transformation from distrustful defensiveness to open participation and enthusiasm over the two and a half days of the Boot Camp.

Selling is not about salespeople and their products,
It’s about customers and their problems.

Ask good questions and listen carefully so you understand your customer’s problems. When you solve these problems using your products and services as solutions, you will become an invaluable resource for him and guarantee your future success.  

The best way to get what you want is to
help other people get what they want.
              - Zig Ziglar

 To your success and happiness, always,

Mike

M i k e  S t e w a r t
Certified Speaking Professional
Registered Corporate Coach

Stewart & Stewart, Inc.
Hiring & Developing High-Performance Sales Teams

Sales Selection, Training, Management and Motivation
770-512-0022


Find out more about selling to these styles 
and begin earning what you're worth.
Buy Mike's book "Close More Sales!" 


 
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 Selling Power (Paperback)

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How To Use These Sales Booster Tips To 
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PS - Please pass this Sales Booster Tip™ along to others who may benefit. New subscribers are always welcome.


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Copyright © 2012 by Stewart & Stewart, Inc.
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