Mike Stewart, CSP, RCC, Sales Trainer/Speaker, Executive Coach, Sales Consultant, Author

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Sales Booster Tips  
By Mike Stewart, CSP

May 18, 2010

Prepare For Your Meeting
397  words. <2  minutes reading time.

Whether your meeting is a Sales Call, a meeting with your boss, a meeting with a subordinate, or lunch with a friend you will be much more successful if you take a few minutes beforehand to prepare yourself. In sales, this is described as pre-call planning. In all meetings it helps position you and advance your career, your social standing, or, simply, your sense of well-being. 

You don't want to crash and burn, which is why every pilot does a pre-flight inspection before taking off. It is the same reason tennis players warm up before a match and singers and dancers warm up before their performance.

Golfers should warm up, too, but they often rush to the first tee and only take a few practice swings, then promptly hit a lousy shot. Sometimes that's ok in golf, because their  fellow-competitors will often tell a golfer to take a mulligan. However . . .

There are no mulligans on Sales Calls
Or in many other business or social situations.

Regardless of the purpose of your meeting it is just common sense to be prepared. To be sure you don't 'crash and burn' give some thought and planning to the outcomes you want from the time and effort the meeting will require. 

Here are some key points to review before the meeting:

  - How will you be dressed?

  - Who all will be at this meeting?

  - What happened the last time you were together?

  - What has happened between then and now?

  - What outcomes do you want from this meeting?

  - How will you make the others feel comfortable?

  - What questions will you ask to get their participation?

  - How will you handle any difficulty or antagonism? 

  - What are some of the main things you want to say?

  - How will you prepare yourself mentally and emotionally?

Gosh, that's a lot of detail, you may be thinking and, you know what, you're right! That detail is a step-by-step reiteration of our Customer-Centered Value Selling Pre-Call Planning Checklist adapted to meet the needs of anyone who wants to get the most out of any meeting, regardless of what kind of get-together it may be.

This checklist has produced remarkable results by enabling  salespeople in many different industries and a countless variety of circumstances to turn bad to marginal customer situations into cooperative, highly productive, extremely profitable relationships. 
Hopefully, it will do the same for you.

The people who get the most out of whatever comes along
are the people who make the most out of 
whatever comes along

  

To your successful relationships, always!
 

Mike

         

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M i k e  S t e w a r t
Certified Speaking Professional
Registered Corporate Coach

How To Use These Sales Booster Tips To 
Increase Motivation and Grow Your Sales

http://tinyurl.com/e5j8g

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