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Sales Booster Tips™
By Mike Stewart, CSP
January
24, 2012
No Wool
Pulling
469
words.- 2 minutes reading time.
I thought this would be about pulling the wool
over customers’ eyes,” one of my Sales Boot Camp
participants told me Friday as he was leaving following
the close of the program. He went on to say, “I knew I
needed to be able to sell better, but I really didn’t
want to come because I felt like sales training was
about conning people into buying.”
Nothing could be further from the truth,
and I’m glad he got the message that selling is not
about salespeople and their products but it’s about
customers and their problems. He clearly felt much
better about himself and his sales role, as was
evidenced by his gradual transformation from distrustful
defensiveness to open participation and enthusiasm over
the two and a half days of the Boot Camp.
Selling is not about salespeople and their
products,
It’s about customers and their problems.
Ask
good questions and listen carefully
so you understand your customer’s
problems. When you solve these problems using your
products and services as solutions, you will become an
invaluable resource for him and guarantee your future
success.
The best way to get what you want is to
help other people get what they want.
- Zig Ziglar
To
your success and happiness, always,
Mike
M i
k e S t e w a r t
Certified Speaking Professional
Registered Corporate Coach
Stewart
& Stewart, Inc.
Hiring & Developing High-Performance Sales Teams
Sales
Selection, Training, Management and Motivation
770-512-0022
Follow Mike Stewart, CSP on:
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PS - Please pass this Sales Booster Tip™ along to others
who may benefit. New subscribers are always welcome.
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