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The Psychology of 
  Sales Call Reluctance
  Earning What You're Worth in Sales


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Training Textbook / Self-Development

The Psychology of Sales Call Reluctance
Earning What You’re Worth in Sales
by George Dudley & Shannon Goodson

Trade Paperback, 424 pp
Behavioral Sciences Research Press, Dallas
- Plus $6.00 Shipping & Handling


The Psychology of Sales Call Reluctance


Each year Call Reluctance® single-handedly accounts for over half of all the failures in sales, which is one of the largest professions in the world.

Some of the most highly-paid and powerful people did not attain their success by being the most technically competent. They did it through purposeful self-promotion. For many other people – who are often the most loyal, motivated, and deserving – initiating contact for the purpose of self-promotion is emotionally difficult. For some it is practically impossible.

In the case of salespeople, who are in the most contact-dependent business of all, this inability to initiate contact with prospective buyers is absolutely deadly.

Through anecdotes, examples, and step-by-step directions, you will discover what Sales Call Reluctance® really is, how it cripples careers, and - based on more than twenty-five years of dedicated sales behavioral research - how to keep it from limiting your success.

“It’s worth its weight in gold.” - Brian Tracy, CPAE


The Psychology of Sales Call Reluctance - $22.95 - Plus $6.00 Shipping & Handling



Call Reluctance®, SPQ*GOLD®, Fear-Free Prospecting & Self-Promotion Workshop®, Psychscore® are registered trademarks of Behavioral Sciences Research Press, Inc., Dallas, Texas.  ALL RIGHTS RESERVED.



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